How do I set up my Google Business Profile?

A Business Profile is Google's own free listing for your business, on Google Maps and in Google's search. Once your website is live, Home has a row for it: we fill the profile in from your website, and you copy each box into Google's own form, signed in to your own Google account so the profile is yours. Then Google checks the business is real. Google does that checking itself, and we can't see it or hurry it — the answers below are what it may say on the way.